As any entrepreneur knows, scaling an online business is no easy task. Are you tired of hearing about people who quit their day jobs to pursue their online business ventures full-time? Don't worry; you're not alone. In fact, most people wouldn't even know where to start if they wanted to make the leap from employee to entrepreneur. But what if I told you that there were ways to scale your online business while still holding down a 9-5? It's true! And in this podcast, I'm going to share with you the top tips for making it happen. So let's get into it and learn how you can have the best of both worlds. When it comes to online business, there is no overnight success. But this woman found a way by documenting her journey and sharing with others what she did that worked for her! Today we're going to focus on the struggles that most of us will have. You don't have to be a dietician to learn and benefit from Libby's powerful techniques.
In this episode of the Total Fit Boss Chick podcast, we're talking with
Libby Rothschild, founder, and CEO of Dietician Boss. She shares her secrets on scaling a business while still holding down a 9-5 clinical job. She has been featured in major publications and spoken at universities around the world about how she scaled 220% in a year without using paid ads or SEO - all from just one side hustle that grew into something much bigger than expected!
She was making $55,000 a year as a dietician, and she noticed that there was this massive gap in salary between her education and her income. So Libby decided to take her knowledge to social media and start their own business. She used her speaking and coaching side job and took it to video; before long other dieticians were asking to be coached as well.
With a small, targeted audience, Libby has been able to reach the million-dollar mark. She's continued her success by teaching others how they can too!
Tune into this show for some powerful techniques that will help you make more money with your online business even if things seem hopeless right now
There are a million things to think about and a million more things that can go wrong. However, with careful planning and execution, it is possible to scale an online business successfully.
How did she get started? She documented her journey. Simply put, she recorded what she was doing and shared it with her social media community.
You have a business solving a problem
Create a separate business social account
Consistently show up, sharing all aspects of your life where you feel comfortable.
Build online relationships with others by commenting, DMing, and engaging (include large accounts, accounts at your level, and smaller accounts)
Use the 80/20 rule and prioritize the most important aspect that moves the need in your business. (What has worked and double down on it)
Do market research. What are related hashtags you can search to find more keywords, pain points, topics, and concerns in your space? What type of content are people creating, and who are the key players?
Build relationships with the key players and provide valuable engagement.
Sell a product without a service by creating a stream of passive income. Libby created a course. She was able to make money so she could spend her time marketing and talking about her market pain points. The process of talking about pain points and providing a solution became a passive stream of income.
Secondly, she provided private coaching. However, supply and demand go into effect. The more she was in demand, the more she increased the price of coaching because it required her time.
Then she transformed private coaching into a mastermind. Then she was able to take more clients and make more money with less time.
Libby invested in herself and her business, like her clients invested in her. Personal growth is a key component to success. Therefore, she has a mentor and works with mentees.
The truth is, you don't have to give up one for the other. There are many successful business owners who are able to run their business from anywhere - even from a smartphone! You just have to have a plan, be organized, and be dedicated to making it happen. We hope that this podcast has helped you to see that becoming a successful entrepreneur doesn't have to mean forgoing your current life and career.
Reach out to Libby and her team if you need help scaling an online business while holding down a 9-5.